CISPA
Browse
cispa_all_3839.pdf (4.19 MB)

Privacy Rarely Considered: Exploring Considerations in the Adoption of Third-Party Services by Websites

Download (4.19 MB)
conference contribution
posted on 2023-11-29, 18:25 authored by Christine UtzChristine Utz, Sabrina AmftSabrina Amft, Martin Degeling, Thorsten HolzThorsten Holz, Sascha FahlSascha Fahl, Florian Schaub
Modern websites frequently use and embed third-party services to facilitate web development, connect to social media, or for monetization. This often introduces privacy issues as the inclusion of third-party services on a website can allow the third party to collect personal data about the website’s visitors. While the prevalence and mechanisms of third-party web tracking have been widely studied, little is known about the decision processes that lead to websites using third-party functionality and whether efforts are being made to protect their visitors' privacy. We report results from an online survey with 395 participants involved in the creation and maintenance of websites. For ten common website functionalities we investigated if privacy has played a role in decisions about how the functionality is integrated, if specific efforts for privacy protection have been made during integration, and to what degree people are aware of data collection through third parties. We find that ease of integration drives third-party adoption but visitor privacy is considered if there are legal requirements or respective guidelines. Awareness of data collection and privacy risks is higher if the collection is directly associated with the purpose for which the third-party service is used.

History

Preferred Citation

Christine Utz, Sabrina Amft, Martin Degeling, Thorsten Holz, Sascha Fahl and Florian Schaub. Privacy Rarely Considered: Exploring Considerations in the Adoption of Third-Party Services by Websites. In: Privacy Enhancing Technologies Symposium (PETS). 2023.

Primary Research Area

  • Empirical and Behavioral Security

Name of Conference

Privacy Enhancing Technologies Symposium (PETS)

Legacy Posted Date

2022-10-13

Open Access Type

  • Green

BibTeX

@inproceedings{cispa_all_3839, title = "Privacy Rarely Considered: Exploring Considerations in the Adoption of Third-Party Services by Websites", author = "Utz, Christine and Amft, Sabrina and Degeling, Martin and Holz, Thorsten and Fahl, Sascha and Schaub, Florian", booktitle="{Privacy Enhancing Technologies Symposium (PETS)}", year="2023", }

Usage metrics

    Categories

    No categories selected

    Exports

    RefWorks
    BibTeX
    Ref. manager
    Endnote
    DataCite
    NLM
    DC